Products · Store builder
Zellyo
A no-code online store builder for creators and small brands. Add products, accept payments and start selling in minutes, with a storefront that looks designed rather than templated.

- Type
- Store builder
- Client
- Our own product
- Stack
- E-commerce, SaaS, Payments, Next.js
Zellyo grew out of the stores we kept building by hand. Fashion labels, gift shops and creators all wanted the same things: a clean storefront, a catalogue they could manage themselves, and checkout that just works for Indian customers.
The challenge
The big store builders are priced and designed for a different market. Small brands here sell through Instagram and WhatsApp, want UPI and COD, and don’t have a developer. They need a store they can set up in an evening and run from their phone.
What we built
A store builder where the design decisions are already made well, so the owner only has to add products.
- Storefront themes tuned for product photography, with fast mobile pages
- Product and collection management with variants, stock and offers
- Checkout with UPI, cards and cash on delivery, plus order tracking for customers
- WhatsApp order notifications and a floating chat button on every store
- Custom domains, so each brand keeps its own identity
- Coupons, announcement bars and featured collections without touching code
Several of the stores in this portfolio, including JFMAN, Malabis Fashions, Wafalle Wear, Zeoul Store and Asson, run on this foundation.
The result
A brand can go from “I have products and photos” to a live store with real payments in under an hour, and keep running it without us. For us, Zellyo turned repeat custom work into a product we can keep improving for everyone at once.
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