Websites & stores · Fashion store
Asson
A clean, image-led storefront for a premium streetwear label. Minimal chrome, full-width campaign imagery and a catalogue that lets the clothes do the talking.
- Type
- Fashion store
- Client
- Asson
- Stack
- E-commerce, Zellyo, UPI, WhatsApp
Asson is a premium streetwear label with a strong visual identity. The brief for the store was restraint: let the campaign photography carry the brand, and keep the interface almost invisible.
The challenge
Premium fashion stores fail when the UI competes with the product. Every element had to earn its place, while still giving customers the practical things they expect: sizes, stock, tracking and a reliable checkout.
What we built
- A minimal, monochrome storefront with full-width campaign imagery and the “Wear Premium” positioning
- Quiet navigation: home, products, collections and order tracking
- Product pages with large imagery, size variants and stock
- Checkout with UPI, cards and cash on delivery, with order tracking
- Wishlist and account features for returning customers
- WhatsApp chat for pre-order questions
The result
A storefront that reads as a brand site first and a shop second, without giving up any of the commerce fundamentals.
Screens
